–Campaign content (all formats)
–Websites
–White papers
–Blog posts
–Emails
–Social media content
–Ads (online & print)
–Ad scripts (video)
–In-app content
–Brand books
–Writing & style guides
–Pitch decks
–Taglines & one-liners
–Campaign & creative briefs
–Product packaging
–Reports
–Podcast summaries & show notes
–Press materials
–Recruitment & HR materials
–Plan A (Own Project)
–She Matters (Own Project)
–Johnson & Johnson (Cloudfactory)
–Dole Foods (Cloudfactory)
–Bumble (Fate v Future)
–Square (Fate v Future)
–Psycle (Fate v Future)
–The COMO Group (Fate v Future)
–Naytal (Fate v Future)
–Sircle Collection (Own Project)
–Sir Hotels (Own Project)
–Max Brown Hotels (Own Project)
–Park Centraal Hotels (Own Project)
–X BANK (Own Project)
–Miznon (Own Project)
–She Matters (Own Project)
–Nimbble (Own Project)
–The Wilds (Own Project)
–Arcade Food Hall (Own Project)
–Dirty Bones / Dirty Vegan (Own Project)
–Urban Mutts Hotel (Own Project)
–MANDRN (Own Project)
–AffilyAds (Own Project)
–Pizza Carano (Own Project)
–M Peach & Co (Own Project)
–Lidl (W Communications)
–Campari (W Communications)
–Weebly (W Communications)
–Grind (W Communications)
–Nike (Edelman DABO)
–WWE (Edelman DABO)
–Dubai Tourism (Edelman DABO)
–Yas Island Abu Dhabi (Edelman DABO)
Originally from Vancouver, Canada, I’ve spent the last 10 years living and working across France, Germany, the Netherlands, UK and UAE. I live where I live and write for a living because I'm genuinely jazzed by the intricacies of language, culture and the universal human-isms we still manage to share. I’ve been told that my second language is Questions, and that my innate curiosity (and the insights that follow) are my 'secret sauce' to creating content that resonates from strategies that succeed*. And I would tend to agree.
*My previous roles moonlighting as a Project Manager, Brand Strategist, Marketing Manager and Account Director don’t hurt either.